The American outdoor retailer Backcountry has kicked off its Black Friday sale almost a week early. Keen to get people shopping, Backcountry.com has a massive range of items from kayaks to casual clothes on sale, with discounts up to 80% off. Of course, at Bike Perfect we are only interested in the Black Friday mountain bike deals.
To save you the hassle of rummaging through the virtual Black Friday discount bin, we have picked out the Black Friday deals which we think are truly unmissable. If you have your heart set on something or you spot a deal that's too good to miss we recommend striking while the iron is hot. The 2020 stock levels are low which means products with big savings are likely to be snapped up quickly leaving many shoppers disappointed.
If you do miss out on one of our chosen deals don't give up hope. Most big retailers are running Black Friday sale events so be sure to check out our favorite retailers this Black Friday.
Best mountain bike sales — quick links
- Jenson USA: Huge sale with 67% off helmets
- Competitive Cyclist: 35% of bikes and frames from Yeti, Santa Cruz and Evil
- Backcountry: Up to 50% off bikes, clothing, helmets and more
- Rei: Up to 64% off cycling and more in other categories
- ProBikeKit: Prodominatly a road retailer but also sells MTB gear
- Eastern Mountain Sports: Up to 70% off cycling products
- Wiggle: 60% off huge range of bikes and cycling kit
- Chain Reaction Cycles: Discounts on hundreds of 2020 bikes
- Moosejaw: 50% of Enve wheels and more
Want more quick links? Click here to head to the bottom
Backcountry Black Friday deals for mountain bikers
Backcountry Black Friday deals on bikes
Evil Bikes Insurgent LB X01 Eagle | 30% off
Was $6,999.00| Now $4,899.00
Long and slack, the Insurgent is a rugged enduro bike to ride the most rugged technical trails as fast as possible. This bike is kitted out with some serious kit as well. Backcountry has the bike available in all sizes as well.View Deal
Evil Bikes Calling GX Eagle | 25% off
Was $5,499.00| Now $4,099.00
Evil doesn't mess around when it comes to building bikes packed with capability, if your a rider that likes to charge hard but wants something a little sprightlier than the Insurgent then the Calling i the bike to go for. View Deal
Santa Cruz Bronson Carbon CC 27.5+ XO1 Eagle | 10% off
Was $7,099.00 | Now $6,389.00
It may not be a huge discount but when your budget is this big it adds up to a sizable amount of cash off this Santa Cruz 27.5 enduro bike.View Deal
Juliana Maverick Carbon CC XO1 Eagle | 10% off
Was $7,099.00 | Now $6,389.00
Big wheels and 140mm of well-controlled suspension make this Juliana Maverick a confidence-inspiring trail shredder.View Deal
Backcountry Black Friday deals on components
MRP Ribbon 160 Boost Fork - 29in | 20% off
Was $989.95| Now $791.95
Excellent all-mountain fork with 160mm of travel, be quick though as there is only one left. They also have the 27.5 version for the same price.View Deal
SRAM XX1 Eagle AXS DUB Groupset | 20% off
Was $2,000.00| Now $1,600.00
Sram's very gucci electronic shifting 12-speed drivetrain as stunning to use as it is to look at. Plus the carbon cranks, programmable shifting and wireless design make this a stand-out drivetrain.View Deal
SRAM X01 Eagle AXS DUB Groupset - Boost | 20% off
Was $1,900.00| Now $1,520.00
The same AXS electronic shifting performance as above just with fewer carbon details for the derailleur cage, shift paddle and shifter cover.View Deal
Crank Brothers Highline 3 Dropper Seatpost | 25% off
Was $199.99 | Now $149.99
Notable discounts on the 150mm and 170mm 31.6 sizes although there are discounts on other sizes. Highline has a reliable performance and short minimum insert which is ideal for smaller riders.View Deal
Crank Brothers Candy 11 Pedals | 31% off
Was $450.00| Now $310.59
If you want to let your riding buddies know that your ballin hard buying expensive stuff that's painted gold is a good way to do it, Crank Brothers Candy 11 pedals tick these boxes, they are also great pedals.View Deal
Selle Italia X-LR Kit Carbonio | 35% off
Was $329.99 | Now $214.49
A very premium carbon saddle with dual-density, shock-absorbing padding for your trail, XC or gravel bike, only this is now a 35% less premium in price thanks to Backcountry.View Deal
Continental Cross King 27.5 Tire | 29% off
Was $69.95| Now $49.99
Fast-rolling tires for XC or as a dry condition trail tire. BlackChili compound is grippy and is backed up with ProTection as well. Backcountry has 2.2, 2.3 and 2.6in sizes at the same great price.View Deal
Schwalbe Hans Dampf Addix Tire - 27.5 x 2.6 | 38% off
Was $103.00 | Now $63.81
Popular and proven gravity tire that is great in mixed and muddy conditions. Backcountry also has the Tanwall but looking good will cost you more.View Deal
Backcountry Black Friday deals on wheels
Mercury Wheels X1 Carbon Enduro 29in Boost | 45% off
Was $1,899.00| Now $1,044.99
These are likely to be the best carbon enduro wheelset available this Black Friday. Weighing in at 1700g they will liven up any enduro bike, Backcountry has the choice of HG and XD freehub options as well.View Deal
ENVE M525 27.5in | 30% off
Was $2,800.00| Now $1,960.00
ENVE makes some of the best, and some of the most expensive, wheels in the business. Backcountry has a serious discount off these top-tier hookless XC wheels. View Deal
ENVE M640 27.5in Boost Wheelset | 20% off
Was $2,800.00 | Now $2,240.00
If you have been thinking of dropping some coin on a set of bucket list wheels for trail riding here is your chance. The Enve brand speaks for itself and Backcountry has knocked 20% off the ticket price.View Deal
Reynolds 27.5 Enduro Blacklabel Superboost | 50% off
Was $2,099.00| Now $1,049.50
Super classy black carbon Reynolds 27.5 rims built up with high-quality Industry Nine Torch hubs, these are a great set of wheels for those that like to blast aggro terrain.View Deal
Reynolds TR 309 Boost Wheelset | 20% off
Was $1,299.00 | Now $1,040.00
Carbon wheelset for smashing around the trails for just over $1000 will be a tempting upgrade for many. Don't worry, the 27.5 versions are also discounted.View Deal
Reynolds Blacklabel XC 259 Hydra 29in Boost | 20% off
Was $2,099.00 | Now $1,680.00
Lightweight MR5 carbon fiber rims are a decent width of 25mm and built up with I9's proven Hydra hubs. These are hookless wheels so make sure your tires are compatible. Not fussed about the I9 hubs, get Reynolds TR249's wheelset for cheaper.View Deal
e*thirteen components TRS Plus Boost | 15% off
Was $359.00 | Now $203.15
It's not just expensive carbon wheels that are discounted, e*thirteen's alloy trail wheels are great value. These are actually available separately so if you only need one wheel you can buy these individually.View Deal
Backcountry Black Friday deals on clothing
Craft Hale Hydro Jacket | 40% off
Was $183.99| Now $109.96
Wet weather jacket using a 3-layer fabric that's rated to 8,000mm water resistance and features stretch and reinforced elbows to withstand the odd crash.View Deal
PEARL iZUMi Versa Softshell Hoodie | 34% off
Was $175.00 | Now $114.99
A riding hoodie for colder days, the softshell material should keep away windchill and deflect the odd light shower whilst still staying breathable when you are pedaling up a climb.View Deal
Gore Wear C5 Gore Windstopper Trail Short | 39% off
Was $139.95| Now $84.99
We were impressed with the Gore C5 Windstopper shorts when we tested them. Blue gets the best discount but black still has 20% off, all sizes around unless you are a medium.View Deal
Gore Wear C5 Gore-Tex Active Jacket - Women's | 31% off
Was $209.95| Now $144.99
Gore is primarily a fabric manufacturer and considering they have been a household name for the last 30 years you know you are getting a jacket that is sealed to the weather. Comes in four colors and a wide range of sizes.View Deal
Smith Attack MAG Max ChromaPop Sunglasses| 40% off
Was $249.00 | Now $149.40
These sunglasses are discounted in a very in-your-face color scheme bt if you are a fan they can be on your face with a cool $100 off.View Deal
Gore Wear C7 Pro 2in1 Bib Shorts+ | 36% off
Was $209.95 | Now $134.98
These bib/baggy combos bring long day comfort with casual baggy styling. Green ones get the best discount but the black still has a great 31% off.View Deal
MET Roam | 37% off at Backcountry
Was $149.95 | Now $94.95
Designed as a do-everything helmet the MET Roam features Safe-T Orbital fit system that offers 360 degrees of adjustment, 22 vents, goggle clips and camera mounts. Discounts are available on small and medium depending on color.View Deal
POC Axion Spin Helmet | 30% off
Was $149.95 | Now $104.98
We were very impressed with the POC Axion SPIN when we reviewed it giving its excellent design and finish full marks. Sorry Backcountry but CRC's has a better discount, so if you want this helmet, get it here with 52% off.View Deal
Giro Tyrant Spherical Helmet | 25% off
Was $159.95 | Now $119.99
An open face helmet with extended protection for rowdy trails. Beyond the extra coverage, it also has MIPS and smart EPS/EPP foam layers to absorb high and low-speed impacts.View Deal
Even more Black Friday deals
If you are upgrading your wheels it is also worth budgeting in a new set of tires and some fresh sealant to go tubeless and get the most performance from your wheel upgrade. Bike Perfect's best mountain bike tires and tubeless tire sealant guides have all the information as well as our pick of the best products available.
Looking for more deals this Black Friday? Check out Bike Perfect's other round-ups of the best deals available:
- Black Friday mountain bike deals: The best deals on hardtails, full-suspension and E-MTB's
- Black Friday mountain bike wheel sale: Today's best deals on cheap mountain bike wheels
- MTB clothing sale: Wardrobe upgrades to look and perform better on the trail
- Cheap MTB helmets: Today's best deals on mountain bike helmets
- Black Friday mountain bike shoe sale: Today's best deals on cheap MTB shoes
For more ideas on getting more performance from your mountain bike, check out our best mountain bike upgrades guide for some ideas on your next upgrades.
Haven't found what you want?
Below, we've put together a roundup of the retailers where we regularly find great deals. If our selection of deals picks haven't supplied you with what you need, we won't just leave you hanging. We're happy to provide you with the tools to help you find your own. While not all of the following retailers sell bikes, they all cross over into the world of cycling in some way or another, be that by selling clothing, components or tech.
Competitive Cyclist is one of the largest cycling retailers in the US. Their cycling sale is ongoing and there are deals aplenty.
BackCountry, the US outdoor sports retailer, is one of the United States' go-to online retailers for bikes, components, clothing and accessories. It doesn't limit itself to cycling though, with fishing, skiing, and even yoga in the range of sports catered for.
Jenson USA is another USA-based retailer and always has thousands of offers available.
Rei is an outdoor retailer based in the USA. There's always a sale, and you can currently get up to 64% off cycling products and even more in other categories.
Gear Coop has a huge cycling section currently with discounts on Giro shoes and helmets.
Seshday has up to 80% off in its sale. It's not all cycling, but there's a good portion of tech that cyclists of both road and mountain bike disciplines will get excited about.
Clever Training is the go-to place for all-things fitness training. With everything from turbo trainers to track pumps, the Clever Training sale has discounts on brands such as Garmin, Suunto, Topeak and more.
Moosejaw isn't a dedicated cycling retailer, but it sells a range of venerable brands. There's a heap of bikes on sale, including hardtail, full-suspension and gravel bikes.
Eastern Mountain Sports is another outdoor retailer that also sells cycling products. You can save up to 60% on cycling gear, although they don't sell bikes.
Tree Fort Bikes has a range of mountain bikes, gravel and road on offer, including a number of bikes from Salsa, Surly and Giant.
Alchemy Bikes currently offering $1000 off select bikes, very limited stock left.
Walmart might be a left-field inclusion in this list - even with the Walmart family buying Rapha. We certainly wouldn't recommend a typical supermarket bike, but Walmart has a huge range of electronics, a lot of which are useful to us cyclists - such as GoPro cameras, iPads or laptops for Zwift and Garmin computers.
Wiggle is one of the world's largest online cycling shops, supplying over 70 countries with cycling deals.
Chain Reaction Cycles is owned by Wiggle, and therefore shares many of the same cycling deals as well as an international audience.
Amazon isn't exactly the first retailer you think of when shopping for your bike but there's little the world's largest retailer doesn't sell, such as action cameras or Garmin computers.
Tredz is another British retailer with international delivery options and a range of great cycling deals.
Rutland Cycling is yet another British retailer that operates internationally.
Tweeks Cycles is more UK-focussed, but there are still some great deals worth checking out.
Hargroves Cycles is a retailer based in the UK and regularly discounts mountain and gravel bikes.
Cyclestore, one of the UK's lesser-known retailers, often has Specialized products at the best available price.
Leisure Lakes is another UK retailer. With 11 stores, it's a relatively well-known franchise, and will happily ship overseas.
Halfords is discounting all sorts of cycling products. We'd probably recommend against their bikes, unless you're after something cheap and cheerful for the kids, but for your electronics and tools, you can't go far wrong.