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About Bike Perfect: who we are, what we do and how to contact us

About Bike Perfect
Tech editor Aaron Borrill competing in Regional XCO Champs in West Sussex (Image credit: Southern XC)

Established in July 2019, Bike Perfect's mission is to provide the best bike buying advice available to help you get more from your riding, whatever your level of fitness and skill. Our editorial team comprises award-winning writers and journalists based all over the world who specialize in bike testing, buying advice and product reviews. While the majority of our content centers around mountain biking, we also cover gravel cycling, e-MTB and bikepacking. 

Our team is actively involved in their local cycling communities and can be found out and about on local trails, mountain roads and gravel expanses enjoying the many benefits that come with riding a bike. No matter what you're looking for – be it a new bike, helmet, clothing or accessories – the advice we provide is aimed to help make your purchasing decision an easy and trouble-free experience as possible.

Meet our editorial team

Richard Owen, Editor, richard.owen@futurenet.com 

Rich has been riding mountain bikes since the mid-nineties and heads up the Bike Perfect team. A seasoned journalist who's worked on mags and websites for over 20 years, he's previously worked as editor of What Mountain Bike magazine and written for Mountain Biking UK, Bikeradar, Off-road.cc and Cycling Plus as well as many other websites and magazines. Rich mostly likes to ride technical MTB trails, but is always up for any kind of two-wheeled adventure. He's raced cross-country and enduro, ridden a host of long distance off-road events and recently added gravel riding to his repertoire. Rich resides in North Devon and as well as riding locally, he can be found hitting trails around the Quantocks, Exmoor and North Cornwall. If not working on Bike Perfect or out riding bikes, Rich can be found rescuing the odd cat from a tree in his other role as an on-call firefighter.

Aaron Borrill, Tech Editor, aaron.borrill@futurenet.com

Aaron is Bike Perfect's Tech editor. As the former gear editor of Bicycling magazine and associate editor of TopCar magazine, he has tons of experience writing about bikes or anything with wheels for that matter. He's tested thousands of cars and bicycles, all over the world. A competitive racer and Stravaholic, he’s twice ridden the Cape Epic, raced nearly every MTB stage race in South Africa and completed the Haute Route Alps. Recently, he has also taken up Zwift racing and competes at the highest level of eRacing, the ZRL Premier Division. When not riding, racing or testing bicycles in and around the UK's Surrey Hills where he now lives, he's writing about them for Cyclingnews and Bike Perfect

Graham Cottingham, Senior Reviews Writer

Graham is all about riding bikes off-road. Based in Edinburgh he has some of the best mountain biking and gravel riding in the UK right on his doorstep. With almost 20 years of riding experience, he has dabbled in downhill, enduro and, most recently, gravel racing. Not afraid of a challenge, Graham has embraced bikepacking over the last few years and likes nothing more than strapping some bags to his bike and covering big miles to explore Scotlands wildernesses. When he isn’t shredding the gnar in the Tweed Valley, sleeping in bushes or tinkering with bikes, he is writing tech reviews for Bike Perfect and the muckier side of Cyclingnews 

Mildred Locke, Reviews writer

Mildred is a Reviews Writer for Bike Perfect and Cyclingnews. She enjoys everything from road cycling to mountain biking but is a utilitarian cyclist at heart. She’s spent over four years volunteering as a mechanic and workshop coordinator at the Bristol Bike Project, and now sits on its board of directors. Her expertise comes from previously working in a bike shop and learning the ins and outs of the industry, and she's previously written for a variety of cycling publications, including Bikeradar, Cycling Plus, Singletrack, Red Bull, Cycling UK and Total Women's Cycling

Guy Kesteven, Contributing tech editor

Guy Kesteven is Bike Perfect and Cyclingnews’ contributing tech editor. Hatched in Yorkshire he's been hardened by riding round it in all weathers since he was a kid. He got an archaeology degree out of Exeter University, spent a few years digging about in medieval cattle markets, working in bike shops and warehouses before starting writing and testing for bike mags in 1996. Since then he’s written several million words about several thousand test bikes and a ridiculous amount of riding gear. To make sure he rarely sleeps and to fund his custom tandem habit he’s also coughed out a handful of bike-related books and talks to a GoPro for YouTube, too. We trust Guy's opinion and think you should, too.

Rob Spedding, Content director

Rob serves as Content Director at Future Publishing, a portfolio that spans Bike Perfect, Cyclingnews, Cycling Weekly and MBR. His first proper road bikes were a Raleigh Sprint in the early 1980s and then a Trek 1000 in 1999. Rob spent 12 years as editor of Cycling Plus magazine after which he took on the role of Content Director at Bikeradar

Contact information

Editorial: bikeperfect@futurenet.com

Advertising: richard.hemmings@futurenet.com

UK address: Quay House, The Ambury, Bath, BA1 1UA

US address: Suite 500, 5th Floor, Bank of America Plaza, 600 Peachtree Street, NE, Atlanta, GA, 30308

Our PR, reviews and ethics policy

Rest assured that all our reviews are independent and free from commercial considerations. We never take money for reviews. Nothing that has a star rating has been paid for.

We sometimes take trips and hospitality to attend shows and see products. We always mention this within our coverage. It doesn’t affect how we think about products but does affect whether we cover certain products (as in we may not have been able to get to see a certain product had the company not taken us to see it).

Almost all our review products are sent to us by the companies involved and usually as a result of our request. We always return products on request or at the end of our agreed loan period. For more on our review processes, please see our 'how we test' page.

We score products on a scale from 1 to 5 stars. Three stars is a good to very good product, four stars is an excellent product. Five stars are never awarded lightly and are a mark of exceptional quality.

Affiliate & Advertising disclosure

We always aim to provide unbiased editorial created by our journalists and writers. We also need to pay our teams and website costs so we make money in a number of ways. We sometimes use affiliate links to products and services on retailer sites for which we can receive compensation if you click on those links or make purchases through them. From time to time we also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here

Our privacy policy

Bike Perfect is part of Future PLC. We are both fiercely committed to protecting your privacy. Please have a look at our in-depth privacy policy to find out more.

The Independent Press Standards Organisation

Bike Perfect is a member of the Independent Press Standards Organisation (which regulates the UK's magazine and newspaper industry). We abide by the Editors' Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint please contact bikeperfect@futurenet.com. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors' Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk.

The IPSO Mark

(Image credit: IPSO)