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About BikePerfect: who we are, what we do and how to contact us

About Bike Perfect
(Image credit: Bike Perfect)

BikePerfect's mission is to provide the best bike buying advice to help you get more from your riding, whatever your level. To do this, we work with experienced riders and writers to ensure you only ever buy the best of the best. Bikes, clothing, parts and accessories you'll value and enjoy using.

We present products in helpful buying guides and carefully curated deals posts.


We take pride that our reviews are independent and free from commercial considerations. We never take money for reviews. Nothing that has a star rating has been paid for.

Separate to our editorial content and process, we do run advertorial feature content which is clearly marked and tagged as ‘sponsored’.

We sometimes take trips and hospitality to attend shows and see products. We always mention this within our coverage. It doesn’t affect how we think about products, but does affect whether we cover certain products (as in we may not have been able to get to see a certain product had the company not taken us to see it).

Almost all our review products are sent to us by the companies involved and almost always as a result of our request. We only review the products we think are worth reviewing. We always return products on request or at the end of our agreed loan period. 

We score products on a scale from 1 to 5 stars. Three stars is a good to very good product, four stars is an excellent product. Five stars is never awarded lightly and is a mark of exceptional quality.

We often include shopping links in articles to enable readers to buy the products we write about – these prices are automatically populated from a selection of retailer pricing. Our parent company, Future Publishing, gets paid a small percentage of the purchase price if someone clicks through and buys a product as a result of using these links. That price, known as an affiliate fee, is not added to your purchase price so the price you pay is the same whether you click to visit the retailer from or you go to the retailer's site direct.


Editorial enquiries:

Advertising enquiries:

Editor-in-chief: Daniel Benson

Tech editor: Aaron Borrill,

Senior reviews writer: Graham Cottingham

Contributing reviews writer: Ryan Simonovich

Consulting editor: Guy Kesteven

Contributing writer: Lance Branquinho

Contributing writer: Colin Levitch

Editorial director: Dave Clutterbuck