The world famous British bicycle manufacturer Raleigh has revealed plans to open its own experience center in their hometown of Nottingham.
Fresh off the success of the remake of the Raleigh Super Tuff Burner BMX, which sold out the pre-order models in record time. Raleigh will open the center at Maid Marian Way, Nottingham. With the aim to focus on customer experience and showcase the long history of Raleigh along with the current and future direction of the brand.
Raleigh will display classic and the must-have dream bikes from many childhood dreams like the Chopper, Burner, and Grifter, as well as many of their hero bicycles from various eras of Raleigh history.
The Ti-Raleigh, their 1980 Tour de France winning bike, will also be on display. Beginning with Sir Frank Bowden's establishment of Raleigh in 1887, the center will showcase significant historical moments for the brand.
The goal is to establish a community space where local schools and groups will be asked to participate in campaigns that encourage the use of safe cycling and offer information about the heritage of the brand. Customers can try out a variety of sizes, enabling them to choose the best fit, while viewing the entire lineup of Raleigh and Haibike models on display.
Raleigh’s Managing Director, Lee Kidger shared his vision for the new customer experience. “Whilst consumer habits have changed and we are seeing more engagement online, we still believe that a retail store has its place in the bicycle market, consumers still want to see and test bikes before making a purchase. Consumers are looking for an experience, to be excited by the brand and to build trust with a local point of contact.”
Raleigh intends to open doors by the end of November. The celebration of the new experience center's opening day will include an invitation to nearby residents.