French helmet specialist, Urge, has released two new mountain bike products which are very on trend with the current global industrial sustainability theme.
Urge built its reputation by designing mountain bike helmets which looked very much out of the ordinary. Beyond the bold styling of its products, Urge also has a dedicated environmental consciousness, which was very much the design goal it wished to achieve with these new helmets.
The two new Urge helmets both feature 85 per cent recycled materials in their structure, which is impressive. Without compromising the safety specification of its helmets, or surging price, Urge has managed to deliver two new trail riding safety products to market.
In an attempt to make its supply chain more sustainable and avoid unnecessary plastic and synthetic material waste, Urge completely re-imagined how it sources materials.
These new trail helmets use recycled EPS (Expanded Polystyrene) foam, which is in abundant supply as an automotive industry waste product. A plastic bottle recycling by-product, PET (Polyethylene Terephthalate) is used for weaving the helmet straps.
Urge is launching its new sustainable mountain bike helmet range with two variants, the Venturo and Midjet. Its Venturo is an affordable trail/enduro specification helmet with ample coverage, generous airflow ports and a competitive 400g weight rating. Two Venturo comes in two sizes: S/M and L/XL.
For those mountain bikers who wish to instil an awareness of environmental sustainability in their children, Urge is also marketing the Midjet junior helmet, with all the recycled material structure available in its Venturo.
The Midjet is produced in a single size, weighs 230g, and finished in a range of bright colours, to make junior riders vividly visible on the trail.
Urge is positioning the Venturo at €49 and its Midjet junior helmet at €39.