Butter fans rejoice! Specialized and Loïc Bruni have produced riding kit in the color of your favorite dairy product

Loic Bruni wearing pastel yellow Specialized kit, sat on a mountain bike, with a Red Bull full face helmet lifted up to reveal his face
(Image credit: Specialized)

Specialized has unveiled a brand new kit collection – Butter Gravity – in collaboration with four-time Elite DH World Champion Loïc Bruni. The new race-day kit is so named for its “buttery smooth taste of speed”, according to Spesh, and the pastel yellow kit will be debuted by Bruni at the Fort William World Cup this weekend.

The race-focused Butter Gravity collection is, according to Specialized, designed for going faster with leading ventilation, movement, and durability. It consists of a race jersey, long-sleeve jersey, full-length pants, trail shorts, gloves, a beanie, socks and a short-sleeve tee. They’re all the color of the dairy product with which they share their name, but the good news for vegans and the lactose intolerant is that none of the garments contain actual butter.

Could this new collection comprise of some of the best mountain bike jerseys and best MTB pants? We'll let you know once we've tested it. In the meantime, here’s some more information on the Specialized x Loïc Bruni Butter Gravity collection.

Butter Gravity Race Jersey

This long-sleeve jersey features key zone ventilation to provide cooling airflow where it’s needed the most. Meanwhile it sports a casual crew neck collar for comfort as well as style.

Butter Gravity Pants

A close up of black abrasion-resistant patches on the knee of the pastel yellow trail pants

(Image credit: Specialized)

These full-length trail pants combine laser-perforated ventilation and abrasion-resistant knee patches with an adjustable waist and tapered legs.

Butter Trail Long Sleeve Jersey

The pastel yellow long sleeve jersey with black lines on the sleeves and large Specialized S logos

(Image credit: Specialized)

This second long-sleeve jersey in the collection promises ventilation in key heat zones, plus a similar crew neck collar. It’s available in men’s and women’s versions.

Butter Trail Air Shorts

Pastel yellow trail shorts with a black Specialized S logo

(Image credit: Specialized)

The shorts feature laser perforation and an adjustable waist, just like the pants, offering a customizable fit for comfort on the bike.

Butter Trail Air Gloves

A close up of the black and pastel yellow glove

(Image credit: Specialized)

The gloves feature a micro-vented perforated palm and power knit mesh, to deliver breathability.

Butter Techno MTB Tall Sock

A pastel yellow sock with two black Specialized S logos

(Image credit: Specialized)

The socks have lightweight underfoot cushioning that’s said to create a buffer against trail vibration, while also minimizing hotspots and friction.

Butter New Era Cuff Beanie


(Image credit: Specialized)

A trail staple for when you’re standing around, the Butter Gravity collection also includes a knit beanie.

Butter Short Sleeve Tee

The back of a pastel yellow t-shirt with the Specialized S logo and black text

(Image credit: Specialized)

Completing the collection is a short-sleeved casual tee with screen-printed graphics and soft-to-the-touch fabric.

Mildred Locke
Freelance writer

Mildred previously worked as a review writer for Bike Perfect. She enjoys everything from road cycling to mountain biking, but is a utilitarian cyclist at heart. Determined to do everything on two wheels, she's even moved house by bike, and can regularly be found pedaling around Bristol and its surrounding areas. She’s spent over four years volunteering as a mechanic and workshop coordinator at the Bristol Bike Project, and now sits on its board of directors. Her expertise comes from previously working in a bike shop and learning the ins and outs of the industry, and she's previously written for a variety of cycling publications, including Bikeradar, Cycling Plus, Singletrack, Red Bull, Cycling UK and Total Women's Cycling. At home on slicks and knobblies alike, her ideal ride covers long distances through remote countryside, on mixed terrain that offers a bit of crunch, followed by a gourmet campfire meal and an overnight bivvy beneath the stars.

Rides: Stayer Groadinger UG, Triban RC520 Women's Disc, Genesis Flyer, Marin Larkspur, Cotic BFe 26, Clandestine custom bike

Height: 156cm (5'2")

Weight: 75kg

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