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Fox Racing partners with PeopleForBikes and NICA to expand its community outreach

Two caucasian men wearing Fox mountain biking kit resting at the top of a mountain. One is sitting on the ground and looking up at the other who stands. They're both smiling.
(Image credit: Fox Racing)

Fox Racing has announced two new multi-year partnerships with community-focused cycling organizations, with an aim to expand its community outreach and create new opportunities within the sport. Partnering up with PeopleForBikes and the National Interscholastic Cycling Association (NICA), the MTB apparel giant says it will work with both organizations to create more opportunities, develop more youth programs, and make improvements to current rider and retailer relationships within the industry.

A large-bodied African American woman is resting on a mountain bike with one foot on a rock, and looking backwards and smiling.

PeopleForBikes advocates for cycling across the US and aims to work with Fox Racing to enhance youth and community wellbeing. (Image credit: PeopleForBikes)

PeopleForBikes is a leading cycling advocacy organization in the US that supports all kinds of cycling, from road and mountain biking to transportation, and everything in between. Its mission is to get more people riding bikes more often, and to make bike riding better for everyone. According to Fox, the “collaboration will help PeopleForBikes continue to advance youth and community well-being by expanding youth bicycle access and paving the way for increased health, equity, and diversity in bicycling”.

The second organization partnering with Fox is NICA, the largest youth MTB organization in the US, which develops interscholastic mountain biking programs for student athletes across the country. Its mission is to build strong minds, bodies, character and communities through cycling, and it envisions a world where every youth is empowered to be part of a thriving and engaged cycling community. Fox has pledged to work with NICA to provide support for its high school teams, coaches and directors. This will include both monetary support as well as access to the brand’s products. More than this, though, Fox and NICA have announced plans to develop special funded programs to create more opportunities for riders without the financial resources needed to pursue a professional cycling career, with the aim of improving diversity in the sport overall.

A view from the side of a switchback, with a large group of young mountain bikers - mostly male and white - riding one after the other.

NICA is the largest American youth MTB organization that develops interscholastic MTB programs for student athletes (Image credit: Adam Hayes / NICA)

Jeff McGuane, CEO of Fox Racing, said: “We want to create inspired cycling experiences for more people, and PeopleForBikes and NICA are making that happen. From new places to ride to youth support and diversification, we are working with partners to pay-forward our love of cycling”.

Kelly Carioti, Fox North America GM, added: “We believe bicycling is a fun and healthy way for people of all ages to enjoy their communities. We are proud to join PeopleforBikes and the National Interscholastic Cycling Association as accessible routes and safe equipment are crucial for riders to avail themselves of all the positive benefits bicycling has to offer.

These organizations support the future of the sport and are key to ensuring that young riders and people in areas where bicycling has been difficult are included. As the industry leader in bicycling equipment, we can’t think of a better way to grow than to have more people pedalling safely”.

Mildred Locke

Mildred is a Reviews Writer for Cyclingnews who enjoys everything from road cycling to mountain biking, but is a utilitarian cyclist at heart. Determined to do everything on two wheels, she's even moved house by bike, and can regularly be found pedalling around Bristol and its surrounding areas. She’s spent over four years volunteering as a mechanic and workshop coordinator at the Bristol Bike Project, and now sits on its board of directors. Her expertise comes from previously working in a bike shop and learning the ins and outs of the industry, and she's previously written for a variety of cycling publications, including Bikeradar, Cycling Plus, Singletrack, Red Bull, Cycling UK and Total Women's Cycling. At home on slicks and knobblies alike, her ideal ride covers long distances through remote countryside, on mixed terrain that offers a bit of crunch, followed by a gourmet campfire meal and an overnight bivvy beneath the stars.


Rides: Liv Devote, Genesis Equilibrium Disc 20, Triban RC520 Women's Disc, Genesis Flyer, Whyte Victoria, Cotic BFe 26, Clandestine custom bike

Height: 156cm (5'2")

Weight: 75kg