Fox Racing has announced two new multi-year partnerships with community-focused cycling organizations, with an aim to expand its community outreach and create new opportunities within the sport. Partnering up with PeopleForBikes and the National Interscholastic Cycling Association (NICA), the MTB apparel giant says it will work with both organizations to create more opportunities, develop more youth programs, and make improvements to current rider and retailer relationships within the industry.
PeopleForBikes is a leading cycling advocacy organization in the US that supports all kinds of cycling, from road and mountain biking to transportation, and everything in between. Its mission is to get more people riding bikes more often, and to make bike riding better for everyone. According to Fox, the “collaboration will help PeopleForBikes continue to advance youth and community well-being by expanding youth bicycle access and paving the way for increased health, equity, and diversity in bicycling”.
The second organization partnering with Fox is NICA, the largest youth MTB organization in the US, which develops interscholastic mountain biking programs for student athletes across the country. Its mission is to build strong minds, bodies, character and communities through cycling, and it envisions a world where every youth is empowered to be part of a thriving and engaged cycling community. Fox has pledged to work with NICA to provide support for its high school teams, coaches and directors. This will include both monetary support as well as access to the brand’s products. More than this, though, Fox and NICA have announced plans to develop special funded programs to create more opportunities for riders without the financial resources needed to pursue a professional cycling career, with the aim of improving diversity in the sport overall.
Jeff McGuane, CEO of Fox Racing, said: “We want to create inspired cycling experiences for more people, and PeopleForBikes and NICA are making that happen. From new places to ride to youth support and diversification, we are working with partners to pay-forward our love of cycling”.
Kelly Carioti, Fox North America GM, added: “We believe bicycling is a fun and healthy way for people of all ages to enjoy their communities. We are proud to join PeopleforBikes and the National Interscholastic Cycling Association as accessible routes and safe equipment are crucial for riders to avail themselves of all the positive benefits bicycling has to offer.
These organizations support the future of the sport and are key to ensuring that young riders and people in areas where bicycling has been difficult are included. As the industry leader in bicycling equipment, we can’t think of a better way to grow than to have more people pedalling safely”.