Reeb cycles are a Coloradoan bike brand with a clever new enduro 29er.
The brand’s third-generation Sqweeb features an innovative play on the traditional flip-chip rear shock design.
With its 2020 model year Sqweeb, Reeb desired to offer customers both a 130- and 150mm rear travel 29er, all in one frameset. The solution is a very clever modular rear shock mount which allows for adjustability between those two rear travel lengths, without compromising the overall geometry in either setting.
Beyond the modular shock mount’s appeal, Reeb has also refined the Sqweeb’s frame design details and evolved its geometry.
Designed to run best with forks stroked between 140- and 170mm, this new Sqweeb has a 65.5-degree head angle and very generous reach numbers. On a size large, reach stretches to 482mm, allowing for an excellently centred rider position, in the middle of the bike, when descending steep terrain.
Standover has also been trimmed, to allow for deeper seatpost insertion, owing to the new trend of extra-long dropper seatposts.
Reeb designs and fabricates all its Sqweeb frames in Colorado, instead of using offshore Asian suppliers. This allows them to make intricate changes with each iteration, despite producing low overall volumes.
For the 2020 Sqweeb there is also lighter pivot hardware and an oversized head tube, improving overall front-to-rear lateral chassis stiffness.
The Sqweeb is finished in raw 7005 polished aluminium, although Reeb will offer a powder coat finish, for those who prefer solid colours to the industrial look.
Reeb is an American boutique bike brand which has an interesting backstory, easily related when its name is reversed: beer. Anchored within the independent brewing culture of Colorado, Reeb’s founders are all beer aficionados who decided that if they could make local beer, building indigenously designed and welded bikes could not be that difficult.
In a world where few brands can claim to produce an on-trend dual-suspension bike, which is handmade at their own headquarters, Reeb is riding the wave of resurgence in aluminium frame design and localised American metalworking.