Endura to use their graphic post-crash injury scan bike helmets to raise money for The Brain Charity

Project Heid helmets showing graphic post crash CT scan brain injuries
(Image credit: Paul Brett)

Last month for Brain Awareness Week, Scottish helmet, clothing, and protection brand Endura launched its 'Project Heid' campaign and created four unique, one-of-a-kind helmets. The four designs all feature real-life CAT scans from patients that have suffered life-threatening brain injuries in bike accidents. 

I recently saw the helmets close up, and it's a thought-provoking and moving experience to read the stories of the cyclists that bravely got on board with the campaign, like Ian and John who were both struck by vehicles whilst cycling without helmets. The two riders came close to losing their lives, suffering skull fractures, brain injuries, and neurological abnormalities such as hemorrhage and contusion as a result.

Endura already has some of the best mountain bike helmets on the market and has recently launched a new range of MIPS helmets into the US market, so they are well placed to highlight the potential consequences of riding a bike without a helmet.

Project Heid helmets showing graphic post crash CT scan brain injuries

The Project Heid helmets will now raise funds for the Brain Charity (Image credit: Paul Brett)

The campaign was created alongside top consultant neurologists in Liverpool and in partnership with The Brain Charity with the aim increase public awareness and support for brain science. The intentionally provocative helmets had been on display in Glasgows St. Enoch Shopping Center, then at Endura HQ in Livingston, and will now be raffled off with all proceeds going to The Brain Charity.

Project Heid helmets on display showing graphic post crash CT scan brain injuries

Real life CT scans are a feature on the unique helmets (Image credit: Paul Brett)

To win one of their Project Heid helmets and support The Brain Charity please visit Crowdfunder.co.uk. Find out more about the extensive range of helmets and protective gear at Endurasport.com.

Paul Brett
Staff writer

Paul Brett is a staff writer for BikePerfect.com. He has been an avid cyclist for as long as he can remember, initially catching the mountain biking bug in the 1990s, and raced mountain bikes for over a decade before injury cut short a glittering career. He’s since developed an obsession for gravel riding and recently has dabbled in the dark art of cyclocross. A fan of the idea of bikepacking he has occasionally got involved and has ridden routes like the North Coast 500, Scotland and the Via Francigena (Pilgrim Route), Italy.

Current rides: Marin Alpine Trail 2, Ribble 725, Cube Stereo 160

Height: 175cm