Black Friday is quickly approaching and the bike retailers have been quick to start pushing out the discounts. With Black Friday mountain bike deals covering a wide range of clothing and components, there is a lot of choice of products available, however, picking up a new set of mountain bike wheels in the sale makes for a compelling upgrade.
After the frame and suspension components, wheels have the most significant effect on the ride quality of a bike. Wheels also directly affect tire performance and handling. A high-quality set of wheels will balance smoothing of terrain and stiffness in corners while a poor quality set of wheels will deaden the bike's ride quality, create an unpredictable ride and, in the very worst scenario, fail completely.
On complete bikes, wheels are often an area where manufacturers save a bit of money which means when you're looking for upgrades in the sale, wheels are a great place to start. If you need some information to help you pick the right wheelset for your bike check out our best mountain bike wheels guide.
Stock is likely to go quick so to help make sure you don't miss out on the Black Friday mountain bike wheel sale, we have done the hard work for you and hunted down what we think are the best deals online now. Looking for deals on mountain bike tires or tubeless sealant for your new wheels or want to see what other deals are around? We have put together a list of all the best places to find them below.
Best mountain bike sales — quick links
- Jenson USA: Huge sale with 67% off helmets
- Competitive Cyclist: 35% of bikes and frames from Yeti, Santa Cruz and Evil
- Backcountry: Up to 50% off bikes, clothing, helmets and more
- Rei: Up to 64% off cycling and more in other categories
- ProBikeKit: Prodominatly a road retailer but also sells MTB gear
- Eastern Mountain Sports: Up to 70% off cycling products
- Wiggle: 60% off huge range of bikes and cycling kit
- Chain Reaction Cycles: Discounts on hundreds of 2020 bikes
- Moosejaw: 50% of Enve wheels and more
Want more quick links? Click here to head to the bottom
Black Friday mountain bike wheel sale
Mercury Wheels X1 Carbon Enduro 29in Boost | 45% off at Backcountry
Was $1,899.00| Now $1,044.99
Possibly the best carbon enduro wheelset that will be available this Black Friday. Weighing a mere 1700g, they'll certainly liven up any enduro bike, plus Backcountry has both HG and XD freehub options available.View Deal
Mercury Wheels X3 Enduro 29in Boost | 33% off at Backcountry
Was $899.00 | Now $599.99
Not looking for carbon? Backcountry has also knocked a tasty 33% off the alloy version of those 29er enduro wheels above View Deal
ENVE M640 27.5in Boost Wheelset | 20% off at Backcountry
Was $2,800.00 | Now $2,240.00
If you've got a set of Enve wheels on your trail riding bucket list, then now is your chance. As a brand, Enve speaks for itself and Backcountry has knocked 20% off the retail price.View Deal
Reynolds TR 309 Boost Wheelset | 20% off at Backcountry
Was $1,299.00 | Now $1,040.00
Get your hands on a carbon wheelset designed to be smashed around the trails. At just over $1000, this will be a tempting upgrade for many. And don't worry if you're not riding a 29er, because the 27.5 versions are also discounted.View Deal
Reynolds Blacklabel XC 259 Hydra 29in Boost | 20% off at Backcountry
Was $2,099.00 | Now $1,680.00
These lightweight MR5 carbon rims have a decent width of 25mm and are built around I9's popular Hydra hubs. Just make sure that your tires are compatible with their hookless design. If the Hydra hub doesn't float your boat, then you can buy Reynolds' TR249 wheelset for less.View Deal
e*thirteen components TRS Plus Boost | 15% off at Backcountry
Was $598.00| Now $508.30
Black Friday's not just about the expensive carbon wheels, though. These alloy trail wheels from e*thirteen offer exceptional value, and are available separately, which makes life a lot easier if you only need one.View Deal
Spank Spike 350 Vibrocore 29" | 40% off at Jenson USA
Was $700.00 | Now $420.00
Spank's Vibrocore technology is claimed to dampen trail vibrations through the wheels, Jenson USA's 40% will dampen the effect on your wallet.View Deal
Spank Spike 350 Vibrocore DH 29" | 40% off at Jenson USA
Was $700.00 | Now $420.00
Using Spank's Vibrocore technology but building it into a wheel that's tough enough to handle anything your local DH track can throw at you.View Deal
Crankbrothers Synthesis Enduro Carbon 27.5" | 23% off at Jenson USA
Was $1,699.00 | Now $1,299.99
Crankbrothers Synthesis was one of the first wheelsets to have specific front and rear compliance engineered into the wheels. Available in boost with 11sp Shimano freehub.View Deal
Reynolds 27.5 Enduro Blacklabel Superboost | 50% off at Competitive Cyclist
Was $2,099.00| Now $1,049.50
Super classy black carbon Reynolds 27.5 rims built up with high-quality Industry Nine Torch hubs, these are a great set of wheels for those that like to blast aggro terrain.View Deal
NS Bikes Enigma Rock MTB Wheelset | 36% off at Wiggle
Was $685.49 | Now $433.99
Whether you're looking for a cheap replacement set of wheels or building up a second bike on a budget this tough 27.5 wheelset will get the job done and leave plenty of budget left for other components.View Deal
Stans No Tubes Flow S1 MTB Wheelset | 28% off at Chain Reaction Cycles
Was $499.95 | Now $361.59
Stans No Tubes Flow wheels have stood up to the abuse of the roughest downhill courses for years. This great price for a set of DH wheels with CRC sweetening the deal by including a free 473ml bottle of Stan's No Tubes tire sealant for a limited time only.View Deal
Stans No Tubes Crest Mk3 MTB Wheelset | 39% off at Chain Reaction Cycles
Was $679.00 | Now $416.96
A narrow internal rim diameter when compared to more modern XC rims but these Crest wheels probably represent the best cost-to-weight ratio available.View Deal
NS Bikes Enigma Lite Boost Wheelset| 10% off at Chain Reaction Cycles
Was $839.49 | Now $758.99
A lightweight aluminum cross-country wheelset that's trail-tough for those who want peace of mind when charging the toughest XC course.View Deal
ENVE M525 27.5 | 30% off at Competitive Cyclist
Was $2,800.00| Now $1,960.00
ENVE makes some of the best, and some of the most expensive, wheels in the business. Competitive Cyclist has a serious discount off these top-tier hookless XC wheels. View Deal
Reynolds Blacklabel Trail 27.5 Wheelset | 35% off at Moose Jaw
Was $2,298.95| Now $1,493.99
Carbon rims with a 25mm inner diameter built up with super-premium Industry Nine Hydra hubs, the overall weight of 1568g will give a lively ride out on the trail.View Deal
Reynolds TR 367 S 27.5 Wheelset | 35% off at MooseJaw
Was $1,548.95| Now $1,006.99
Super tough and extremely wide e-MTB specific carbon wheels, these wheels are designed to handle the increased forces and loads that can happen on an e-MTB ride.View Deal
Even more Black Friday deals
If you are upgrading your wheels it is also worth budgeting in a new set of tires and some fresh sealant to go tubeless and get the most performance from your wheel upgrade. Bike Perfect's best mountain bike tires and tubeless tire sealant guides have all the information as well as our pick of the best products available.
Looking for more deals this Black Friday? Check out Bike Perfect's other round-ups of the best deals available:
- Black Friday mountain bike deals: The best deals on hardtails, full-suspension and E-MTB's
- MTB clothing sale: Wardrobe upgrades to look and perform better on the trail
- Cheap MTB helmets: Today's best deals on mountain bike helmets
- Black Friday mountain bike shoe sale: Today's best deals on cheap MTB shoes
- Backcountry Black Friday sale 2020: the best Black Friday mountain bike deals from Backcountry
For more ideas on getting more performance from your mountain bike, check out our best mountain bike upgrades guide for some ideas on your next upgrades.
Haven't found what you want?
Below, we've put together a roundup of the retailers where we regularly find great deals. If our selection of deals picks haven't supplied you with what you need, we won't just leave you hanging. We're happy to provide you with the tools to help you find your own. While not all of the following retailers sell bikes, they all cross over into the world of cycling in some way or another, be that by selling clothing, components or tech.
Competitive Cyclist is one of the largest cycling retailers in the US. Their cycling sale is ongoing and there are deals aplenty.
BackCountry, the US outdoor sports retailer, is one of the United States' go-to online retailers for bikes, components, clothing and accessories. It doesn't limit itself to cycling though, with fishing, skiing, and even yoga in the range of sports catered for.
Jenson USA is another USA-based retailer and always has thousands of offers available.
Rei is an outdoor retailer based in the USA. There's always a sale, and you can currently get up to 64% off cycling products and even more in other categories.
Gear Coop has a huge cycling section currently with discounts on Giro shoes and helmets.
Seshday has up to 80% off in its sale. It's not all cycling, but there's a good portion of tech that cyclists of both road and mountain bike disciplines will get excited about.
Clever Training is the go-to place for all-things fitness training. With everything from turbo trainers to track pumps, the Clever Training sale has discounts on brands such as Garmin, Suunto, Topeak and more.
Moosejaw isn't a dedicated cycling retailer, but it sells a range of venerable brands. There's a heap of bikes on sale, including hardtail, full-suspension and gravel bikes.
Eastern Mountain Sports is another outdoor retailer that also sells cycling products. You can save up to 60% on cycling gear, although they don't sell bikes.
Tree Fort Bikes has a range of mountain bikes, gravel and road on offer, including a number of bikes from Salsa, Surly and Giant.
Alchemy Bikes currently offering $1000 off select bikes, very limited stock left.
Walmart might be a left-field inclusion in this list - even with the Walmart family buying Rapha. We certainly wouldn't recommend a typical supermarket bike, but Walmart has a huge range of electronics, a lot of which are useful to us cyclists - such as GoPro cameras, iPads or laptops for Zwift and Garmin computers.
Wiggle is one of the world's largest online cycling shops, supplying over 70 countries with cycling deals.
Chain Reaction Cycles is owned by Wiggle, and therefore shares many of the same cycling deals as well as an international audience.
Amazon isn't exactly the first retailer you think of when shopping for your bike but there's little the world's largest retailer doesn't sell, such as action cameras or Garmin computers.
Tredz is another British retailer with international delivery options and a range of great cycling deals.
Rutland Cycling is yet another British retailer that operates internationally.
Tweeks Cycles is more UK-focussed, but there are still some great deals worth checking out.
Hargroves Cycles is a retailer based in the UK and regularly discounts mountain and gravel bikes.
Cyclestore, one of the UK's lesser-known retailers, often has Specialized products at the best available price.
Leisure Lakes is another UK retailer. With 11 stores, it's a relatively well-known franchise, and will happily ship overseas.
Halfords is discounting all sorts of cycling products. We'd probably recommend against their bikes, unless you're after something cheap and cheerful for the kids, but for your electronics and tools, you can't go far wrong.