We get hands-on with new gear from Park Tools, ODI Grips, Madison, Genesis Bikes, and more

Madison Clothing display at iceBike 2023
(Image credit: Neal Hunt)

The bike industry is now in full bike trade show season. We visited the Core Bike Show last month, Guy's just returned from Bike Connection in Italy and now we have the annual IceBike event. This particular show and tell of bike bits has two locations and dates, one in south of the UK and one in the north. We attended the northern version held at the National Cycling Center in Manchester, home of Team GB. IceBike is a big trade event here in the UK, and there was plenty of stuff on show that caught our attention.

Genesis Bikes Fugio bikes at iceBike 2023

The Fugio range from Genesis comes in frame only or complete bike options  (Image credit: Neal Hunt)

Genesis Bikes

The Covid-related stock shortages had seen the Genesis range fall a bit off the radar in recent years, but it looks to be back making its way to a bike shop near you (in the UK) soon. 

The range has some excellent drop bar gravel and touring options. However, the one that caught our attention was the Fugio range. Available in either complete builds or as a frame only, the Fugio is a gravel bike that can take 700 x 40c tires or, as pictured, a 650b with mountain bike tires that open up the bike to a wide range of terrain.

DT Swiss 240 hub display at iceBike 2023

This cool cutaway DT Swiss 240 hub display was on show  (Image credit: Neal Hunt)

DT Swiss

The recently updated 350 hub range was on display. All MTB, gravel, and road hubs within the 350 range feature the ratchet system that was previously only used in the range-topping 240 range. 

Three different ratchets are available, enabling you to change the number of points of engagement for your rear hub. Do you want a near-instant pick-up from your hub? Then go for the 54-tooth option. If you prefer a slower engagement that less impacts your rear suspension action, go for the standard 18-tooth option.

iceBike 2023 display of Park Tools' BBT-RS

The BBT-RS from Park Tool is designed to offer a better grip with modern bottom bracket standards  (Image credit: Neal Hunt)

Park Tool

The famous blue bike-specific tool brand has been around for a long time, and you can check out most of the tools in our Park Tool guide. A vast range is available, from super-specialist tools for professional bike shop usage to multi-tools designed for use on the trail.

There were various new items to check out for the professional mechanic or keen amateur with a penchant for good tools. The BBT-RS is a clever system that utilizes a threaded bar and dial to help keep bottom bracket tools in place and prevent slipping when fitting or removing some of the newer style bottom brackets with narrow fittings.

iceBike 2023 display of Park Tool's bleed kits

Park Tool's bleed kits are available in mineral oil and DOT fluid options (Image credit: Neal Hunt)

The universal bleed kits on display are available in mineral oil and DOT fluid variants. They have also had some updates to cover all possible system types, perfect for those working on a wide range of brakes, including a well-made fitting for Shimano calipers to ensure an ideal bleed every time.

iceBike 2023 display of Park Tools' multi-tools

A snippet of the wide range of multi-tools on offer from Park Tools (Image credit: Neal Hunt)

The Park multi-tool range has been a solid performer for a long time, offering options from simple Allen key blocks up to complete mini-tools with things like hex keys, chain breakers, and screwdriver parts. In addition, the popular RTP-1 (rescue tool pod) now includes the TPT-1 (tubeless tire plug tool) in a neat small package, perfect for getting you out of most mishaps you might meet on the trail without taking up too much room.

iceBike 2023 display of Elite Jet bottles and Cannibal XC and Prism cages

Elite's new Jet bottles and Cannibal XC and Prism cages use new environmentally-friendly technology  (Image credit: Neal Hunt)


Elite has traditionally been a road brand, with many Pro teams having used its bottles and turbo trainers for years. Recently, it has diversified its broad range of bottles and cages for MTB and gravel usage, as seen in our helpful guide to the best MTB bottle cages, and this year has seen the brand launch some exciting eco-friendly technology.

Bicycle bottles, or bidons as they are sometimes referred to, are usually made of plastic. Elite was one of the first to offer a fully recyclable bottle but has now gone one step further with the introduction of bio plastic, made using sugar cane that has been sustainably farmed and offers a natural low-carbon alternative to the normal petroleum-based options.

The Jet range of bottles is available in two colors and three sizes, including a substantial 950ml version for those epic long-distance gravel events. All are dishwasher safe, and BPA free too.

Alongside the new bottles are two cages in two different materials. The Cannibal XC is designed for MTB and gravel use with the innovative bio plastic tech and comes in the same opal green as the bottles. The Prism range is made using recycled plastic, primarily sourced from discarded fibers created by textile industries. The cages are a neat side load design, perfect for those running frame-fitting bags on their gravel bikes where space is at a premium.

ODI Reflex at iceBike 2023

The Reflex is available in standard and XL variants from ODI  (Image credit: Neal Hunt)

ODI Grips

Lock-on grips are now considered standard equipment, but despite all of the grips in our best MTB grips using some form of locking mechanism, this wasn't always the case. The guys at ODI were the first to bring them to market with the original lock-on grips, which used an Allen key clamp at each end. These have recently been updated with the V2.1, which uses a single smooth clamp to increase the usable grip space, and removes the square edge from the original design.

The recently launched Reflex grip was displayed in both the standard and XL versions. We have a set to test, so keep your eyes peeled for a review. They are a medium durometer grip with an angled waffle section for your thumbs, a padded top section, and a ribbed section to increase grip.

Madison Clothing dungarees at iceBike 2023

The Madison Clothing off-road dungarees were getting a lot of attention  (Image credit: Neal Hunt)

Madison Clothing

Madison Clothing has been around for a few years and has consistently provided a solid, dependable range of apparel designed in the UK – and has been featured in many guides, including our best waterproof MTB trousers.

The highlight is the new DTE (Defy The Elements) range. It has been developed in-house at Madison and features high-end materials, including a triple-layer waterproof fabric with in-built stretch and plenty of other neat touches and features at competitive prices. 

We loved the look of the waterproof dungarees, perfect for those of us in wetter parts of the world, and they should fit great with bib shorts for the ultimate mix of protection and comfort for wet rides.

Thule Tour rack XT at iceBike 2023

The Thule Tour XT rack can be mounted to either the rear stays or your forks  (Image credit: Neal Hunt)


The Swedish manufacturer is famous for producing high-end car roof and tow ball racks but did you know it also makes a range of panniers, racks, and bags. One item that caught our eye was the Tour rack XT. It is an adjustable rack that can fit either the front or rear of your MTB, enabling you to go bike packing on your existing bike.

For more info on any of the products featured, check out freewheel.co.uk.

Neal Hunt
Freelance Writer

Neal has been riding bikes of all persuasions for over 20 years and has had a go at racing most of them to a pretty average level across the board. From town center criteriums to the Megavalanche and pretty much everything in between. Neal has worked in the bicycle industry his entire working life, from starting out as a Saturday lad at the local bike shop to working for global brands in a variety of roles; he has built an in-depth knowledge and love of all things tech. Based in Sheffield, UK, he can be found riding the incredible local trails on a wide variety of bikes whenever he can